Triumph tries out virtual reality underwear mirror
Underwear brand Triumph is using augmented reality to give shoppers a unique experience, whereby they can ‘try on’ the range without removing a single item of clothing.The ‘Fantasy Mirror' created by...
View ArticleNike inspires innovation at Selfridges this summer
Nike has done well to present sport as a democratic and easily accessible past-time, proudly pronouncing that anyone with a body is an athlete. Now its campaigns have slipped into the retail experience...
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Louis Vuitton is giving a traditional game a digital revamp
To celebrate the opening of the Louis Vuitton Kusama Concept Store at Selfridges London, the luxury fashion brand is asking fans to play along in a game of spot the difference.Staring high-end fashion...
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